Scaling brands
into national systems.
I'm Michael Seitz — CEO and Chairman of EarthWise Pet and a franchise operator and advisor. I help founders franchise, acquire, and operate at the next level — across industries.
Built for operators who are ready to scale.
Scale
Turn an operator's playbook into a repeatable franchise system. Unit economics, FDDs, training, marketing infrastructure.
Assess
M&A readiness assessments to determine whether buying or selling is right for your business — and what it will take to get there.
Govern
Independent board director and governance work. Strategic oversight, succession planning, and capital discipline without day-to-day management.
"The independents who win the next decade are the ones who stop running stores and start building systems."
Podcast appearances
Bayntree, Think Business with Tyler, and more. Long-form on franchising, leadership, and M&A.
ListenIn the press
Pet Business "Retailer of the Year," PetFoodIndustry, PETS+ Magazine, Pet Food Processing.
Read coverageInsights
Operating playbooks, franchise economics, and field-tested lessons from the floor up.
Read essaysHave a brand worth scaling?
I take on a small number of advisory engagements each year. Let's see if it's a fit.