Insights
Operating playbooks from the floor up.
Long-form essays on franchising, M&A, and running a multi-brand platform. Written between board meetings, not in place of them.
Essay · 8 min readDraft
Why most independents shouldn't franchise (yet)
The honest checklist I walk every operator through before we discuss franchising. If you can't answer these six questions, the FDD isn't your next move.
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Essay · 10 min readDraft
Unit economics that survive the second store
The single-store P&L is a lie until you've opened the second one. Here's how to model the gap — and what kills most early franchisors.
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Essay · 12 min readDraft
Buying a franchise business in 2026: what's actually for sale
A practitioner's read of the buy-side market in multi-unit and franchise platforms. What's overvalued, what's mispriced, and where the real platforms hide.
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